What exactly is Ambient Advertising?
Ambient advertising is defined as an unusual location with the least expectations of getting the ad running. The advertising takes the form of various tools and is placed in a very satirical manner to give individuals a good brand shock and leave the brand impression behind.
Here are some of the best examples of ambient advertising
Mall advertising
What better way to increase the number of Toblerone chocolates? As there are already enough chocolates in the mall when passing by that one chocolate stands out and also shows that the chocolate they'll have is exceptional is the way they make chocolate see. Are these simple attempts to make everyone's favourite Toblerone unmistakable, the simple thought of making it appealing by placing it in a way that anyone, even from afar, can see, so their unconscious mind can make way for the luscious chocolate to get to the checkout end of their shopping. As the chocolate placement has been designed to draw the attention of passers-by to their guilt chocolate trip.
Cinema advertising
Cinema hasn’t been just a place where entertainment takes the seat; it is also a hub for the advertising industry. The location has become the new qualified lead, resulting in a high ROI for the brands. People who go to the movies have an open mind for creative and accepting approaches, making it easy for the brands to use the cinema hall as a showcase for their creative branding side. Brands have used everything from popcorn tubs to stairwell elevators to deliver their message precisely by matching the brands with blockbuster movies. With high footfalls and the now more than ever post-covid era, cinema advertising has gained more ground.
Airport advertising
Apart from spotting celebrities every now and then, one thing that has remained in the airport space is the brands that fly. The airport has become a space where brands can fly high from the moment passengers step out to the moment they fly in. From the floor to the elevator, brands can make themselves stand out by delivering the most precise message. Because the airport is so large, there is plenty of room for the brands to use as much as they want; it's more like the sky is the limit. The brands can be associated with both domestic and international passengers. The Virgin Atlantic is one of the clubhouse lounges that took that approach literally and used the space wisely to deliver the clubhouse experience so that people would return to experience it.
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